{"id":1369,"date":"2017-10-30T08:00:53","date_gmt":"2017-10-30T12:00:53","guid":{"rendered":"http:\/\/www.annelitwin.com\/?p=1369"},"modified":"2017-10-30T08:00:53","modified_gmt":"2017-10-30T12:00:53","slug":"good-news-three-strategies-changing-attitudes-toward-women","status":"publish","type":"post","link":"https:\/\/www.annelitwin.com\/blog\/uncategorized\/good-news-three-strategies-changing-attitudes-toward-women\/","title":{"rendered":"Good News: Three Strategies That Are Changing Attitudes toward Women"},"content":{"rendered":"

\t\t\t\tThere is good news on the horizon about gender stereotypes in the media. I wrote in my book New Rules for Women: Revolutionizing the Way Women Work Together<\/a><\/em> about the power media images have to reinforce negative stereotypes of women as sex objects. These images communicate that the only thing that matters about women and girls is their appearance. There are still too many images of women as sex objects in advertising, but Claire Cain Miller of the New York Times<\/em> reports<\/a> on an exciting new study from Getty Images, a major supplier of stock photos that appear in ads, on billboards, and in blogs. Stock photos are important, Miller explains, because they \u201creflect the culture at a moment in time.\u201d\nMiller reports that Getty Images found that over the past decade, from 2007 to 2017, the most sold images for the search term \u201cwomen\u201d have evolved from photos of naked, or nearly naked, models to photos of women demonstrating physical or professional prowess where their appearance isn\u2019t the point. According to Miller, Pam Grossman, director of visual trends at Getty Images, explains that the top selling image in 2017 for the search term \u201cwoman\u201d was of a woman hiking a rocky trail in Banff National Park, alone, on the edge of a cliff. Grossman notes that this is an image about power, freedom, and trusting yourself. The woman in this image is wearing a down jacket and a wool cap, and her face isn\u2019t visible. The message of this image is what\u2019s important is not what you look like but what you are doing. This is an empowering message for women and girls. We should also note that the most downloaded images, though, are of young Caucasian women.\n\u201cYou cannot be what you cannot see\u201d is the unofficial tagline of the collection of stock photos called the Lean In collection at Getty Images. Miller explains that a large collection of fourteen thousand stock photos was developed in 2014 by Getty Images in collaboration with Sheryl Sandberg\u2019s Lean In nonprofit organization. Their goal was \u201cto seed media with more modern, diverse and empowering images of women.\u201d Miller notes that of the fifteen most downloaded images in the Lean In collection,\n\n\n